Перелинковкой принято называть вереницу ссылок, созданную между страницами одного сайта. Аккуратно сделанная перелинковка приводит к тому, что читатели дольше находятся на вашем сайте. Грамотно выполненная перелинковка может поднять ваш сайт в списке по поисковым запросам. Наметим несколько основных правил, следуя которым, можно получить прекрасные результаты.
1. Гиперссылки от поста к посту. Периодически просматривайте свои старые записи и добавляйте в них линки на новые.
2. Правильные анкоры. Анкор - текстовое обозначение ссылки в тексте. Превосходный сценарий - вписывать в анкоры ключевики со словами или выражениями продвигаемой статьи.
3. Ссылки на смежные по теме посты. В результате, ссылочная масса вашего блога приятным образом увеличится, и каждый читатель сумеет непринужденно и быстро получить массу информации по интересующим его темам.
4. Ссылки в боковом меню. Помимо усиления внутренней перелинковки, это сделает главную страницу вашего блога интереснее и содержательнее. Если, конечно, хорошо постараться.
5. Список ссылок после каждого поста. Релевантные темы, уже живущие в вашем дневнике, можно оформить в раздел «С этим также ищут» или «Что ищут прочитавшие эту статью».
6. Ссылки со страницы ошибки 404. Время от времени все визитеры блогов натыкаются на страницу ошибки. Чтобы их настроение не ухудшилось, сделайте свой вариант такой странички. Напишите здесь пару-тройку ссылок на страницы своего блога и, не долго думая, прикрепите какую-нибудь юморную историю для читателя.
7. Деление на части. Попробуйте писать многотомные сообщения, благодаря такому подходу, вы сумеете делать ссылки с каждой части на последующие и предыдущие. Очень выигрышный вариант для блога.
8. Карта сайта. Создав такую незамысловатую штуковину, вы не только упростите читателям задачу поиска, но и преумножите количество ссылок на разные страницы ресурса.
9. Итоговые сообщения. В действительности, это подведение итогов месяца, где будут иметь место упоминания ваших самых удачных материалов, а также ссылки на них. Это может иметь вид хит-парада самых удавшихся статей. В нагрузку к базисным функциям этот пост разложит все по полочкам, в том числе, и в головах у читателей-новичков.
10. FAQ - страница с часто задаваемыми вопросами. Заливать небольшой ответ не запрещается прямо ниже комментария-вопроса. К более же развернутым ответам пусть направляет последующая ссылка в раздел FAQ, где уже рассказано то, о чем спрашивают. Вы получите анкоры с ключами, ведущие к сообщениям на разные страницы вашего ресурса.
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